Explaining Twitter to People

Recently, a friend of mine stopped by my house for a late evening meeting.  To give some background, my friend recently quit his door-to-door sales job and was hired into the sales and marketing department with a local Austin event company (which, BTW, is a monstrous jump for anyone that has ever done low level sales).  As we were discussing marketing, Twitter (and also social media) inevitably came up in our discussions.  My friend asked, “What exactly is Twitter and how can I make my money from it?”

Obviously, the canned response would be “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.”  (pulled directly from Wikipedia).  But realistically, its much more than that.  Here is a site that comes up on the first page of Google (http://tweeternet.com/) that has some good explanations.  Below is an interesting breakdown on how B2C companies are successfully using Twitter (courtesy of eMarketer)

Twitter Stats

-Jeffrey Shih (shihzy@gmail.com)

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2 Responses

  1. Interesting stats. I like Common Craft’s explanations. Here’s their version for Twitter:

  2. Hey AMindFullofBlanks, thats a good video, thanks for the comment!

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